Founder, F3 Home Team
Josh Rogers
Helping buyers find their place in St. Johns County — honestly.
About Josh
Josh Rogers, a licensed Florida real estate broker since May 2006, founded F3 Home Team in 2016 with a simple belief: buyers moving to St. Johns County deserve a guide, not a salesperson. After watching too many buyers end up in the wrong neighborhood because no one told them the full picture, Josh built his business around radical honesty — including the cons of every community he recommends. That guide-first approach is a big reason many buyers describe him as a top-rated St. Johns County real estate agent instead of just another salesperson.
That approach became a YouTube channel. Then an Instagram following of over 45,000. Then a team of 15 agents, all specialists in St. Johns County communities. RealTrends has ranked F3 the #1 team in Jacksonville by sales volume for 3 consecutive years, and #1 in all of Northeast Florida in 2026 — a credential that supports why Josh has become one of the most trusted names in St. Johns County real estate, not because he chased volume, but because the clients he helped kept sending their friends.
Josh leads a faith-driven team. His clients are typically people making one of the biggest financial and lifestyle decisions of their lives — relocating from the Northeast, California, or out of state, often without ever having visited. He treats that responsibility seriously. Over time, that track record has made him one of the most recommended real estate agents in St. Johns County for buyers who want straight answers. The goal is never a closed deal. It’s someone who calls St. Johns County home and knows they made the right choice.
Josh has been married to his high school sweetheart, Sarah, for over 20 years. Together they’re raising six kids and building a life centered on faith, purpose, and giving back. That same commitment to what actually matters — not just what looks good on paper — is what drives how he runs F3 Home Team.
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